Leading A Digital Publishing Revolution: Critical Things To Learn


The Social Media Week Lagos 2016 commences yesterday, February 22nd, 2016 with so much excitement and eagerness in learning different new tools, ideas and further re-energizes the desire on the way forward to a better digital revolution. The discussion was on: 'Leading a Digital Publishing Revolution' 

Highlight points from the session by different panels starting with the Pulse Nigeria Team in learning how to lead the digital publishing revolution and methods to adopt for publishing content are below;


Osagie Alonge [@OsaGz], The editor in chief of  Pulse Nigeria, speaking about content; 
"Content must be compelling. Before you can think of marketing your blog or work, make sure it's TOP quality."
"You won't win with copy or paste content. People with original ideas generate quality content."
"Respect the ethics of journalism. Confirm your sources and stories before you post. Secures your credibility online! "
If the biggest boys in media are producing 200 stories, .@PulseNigeria247 aims to publish 10% MORE. Now that's competitiveness.
Osagie Alonge
"Content is king - if you do not have the right content, you won't have anything to sell. Create content that has value" 

"If you want to run a digital publishing company, you have to run around the clock."

Rich Tanksley [@richtank], Head of Pulse Nigeria, talks about Pulse's growth.

Rich Tanksley
Rich emphasizes that he and the team have worked hard to make @PulseNigeria247 profitable 5 years ahead of investors schedule.

He referred to the last general elections in Nigeria where @PulseNigeria247 story of 2015 was on real-time presidential election result.

Rich further reveals what people read about most on Pulse Nigeria which are: Politics, gist and sex.

Feyi Olubodun, GM @InsightNigeria is an expert from Nigeria's top advertising firm.  
Feyi Olubodun
Mr. Feyi stressed on the importance of change in human perceptions of digital advertising in the following in various ways;
"The way we communicate has changed, but human behavior is the same."
"Everything we do is a response to what we were told we couldn't do."
He further describes "the African consumer as a villager."
"Create stories that are open-ended so people can engage." - Feyi
"Always create a bridge between your content and your audience's culture."
"Monetizing content doesn't just = banner ads. Sponsored content integrated into your website earns more engagement!" 

A quick Q&A with @PulseNigeria247! Answering your digital publishing questions.






Image: [Pulse Nigeria, Social Media Week]

4 comments:

  1. Heh. I find that quote, "Everything we do is a response to what we were told we couldn't do" to be really intuitive! Definitely seems to be the case. I'm not surprised at the most frequently read topics... have to remember to write more about those subjects myself :P

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  2. Content, uniqueness of the post is really important. However, some cannot ignore copy pasting in earning for blogs too.

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  3. You can really learn a lot from the talks here. It would make you better in the digital media.

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  4. I'm not really familiar with the digital revolution but this can be very interesting to read. It's nice to attend such seminars to learn more of this topic.

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