Apple Store App For iOS Will Change The Way You Discover Apps

It's a creamy way Apple has chosen to attract the attention of its millions of users on its priceless iPhones and iPads devices across the globe with a major update coming pretty soon.

According to Bloomberg, the Apple Store app will take a more active role in recommending products to people.

Apple's App Store update will focus on a key point which is the introduction of a "For You" tab, which will see Apple recommending products it thinks will interest you based on your previous purchases and downloads. Currently, the Apple Store apps for the iPhone and iPad are two separate apps.

The Google Play store already has a "Recommended for You" section, and this latest news doesn't come as a surprise as Apple looks to push more purchases through its own store.

If the new update model becomes widely adopted, it would see Apple mining your data to work out what else you might like, as it does with Apple Music to recommend artists and albums. Apple is noted for collecting and maintaining the privacy of its customers data.

This shows that Apple is willing to at least use the data for its own marketing purposes. It’s different from Apple Music and the iOS News app, where users define their interests up front at the initial use of the app, and can refine the criteria as a user’s taste changes. This new use of user data is quite similar to Amazon and Google, who generate profiles based on a record of purchases.

Apple is also going to start showing search ads for apps in its iOS App Store search results for the first time, something the company had previously resisted. "We’ve thought about how to carefully do it in a way that, first and foremost, customers will be happy with," Schiller says, adding that he believes the ad auction system in App Store search will be "fair to developers, and fair for indie developers, too." - Phil Schiller (Apple’s Senior Vice president, Worldwide Marketing).

The App Store has swelled to more than 1.5 million apps over the past eight years. When the App Store launched eight years ago, not even Apple could not have known how big it would become, nor could it predict the challenges developers would face in 2016.

Apple’s App Store changed the way people get and pay for their software, creating a new app economy at the same time, and it did so in a relatively short amount of time.

Finally, attention is also been drawn to the fact that the "App Store has been speeding up app review times; to the point where 50 percent of submitted apps are now reviewed in 24 hours, and 90 percent are reviewed within 48 hours." – Phil Schiller

The App Store changed the way we buy software. Can Apple do it again?

>> Bloomberg

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