It seems Samsung is about to shake things up again? Following the complete redesign of its Galaxy S and Galaxy Note smartphones in 2015, a new report claims Samsung will now launch three variants of the upcoming Galaxy S7; and all at the same time.
Picked up by the ever reliable SamMobile via Samsung’s famously leaky Vietnamese supply chain, the report says Galaxy S7, Galaxy S7 Edge and Galaxy S7 Edge+ handsets will all be simultaneously released in early 2016.
In some ways this makes sense: Samsung would group its consumer devices altogether giving it a sizeable lead on the launch of the iPhone 7 in Q3. This would then allow it to focus the second half of the year on the Galaxy Note 6 as its differential business phone against the new iPhones. So far so good.
I feel this action will send a worrying message to owners of existing premium Samsung handsets that there’s no good time to buy a Samsung phone: it could be upgraded at any time. Unlike the Apple products: A big part of the iPhone’s success is its dependable annual release cycle.
Releasing this trio of phones would mean replacing the Galaxy S6 Edge+ within six months of its launch.
Secondly a trio of Galaxy S releases with a single release later in the year doesn’t appear to fit with Samsung’s current strategy of splitting its releases into smartphones and phablets. Especially given the Note appeared to be deprioritised as its global availability was greatly reduced in 2015. Suddenly making it the entire focus of Samsung’s 2016 Q3-Q4 premium efforts would mark a U-turn after a U-turn.
What do you think about Samsung launching the Galaxy S7 and other variant products at the same time?
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