It's official; one of the most recognizable app icons of all time is no more. Instagram is making big changes to its logo.
The Facebook-owned photo-sharing service updated its iOS and Android apps on Wednesday with a new, flatter design and multicolored app icon.
Instagram's other apps; Layout, Hyperlapse and Boomerang also have similar redesigns.
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| The new app icons for Instagram, Layout, Hyperlapse, and Boomerang. |
Here's what Instagram blogged:
"You will see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form.
You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse.
We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app."
The reason for the big change, according Instagram's head of design Ian Spalter, was to bring the design more in line with the aesthetics of the app's users.
"The Instagram logo and design was beginning to feel, well not reflective of the community, and frankly we thought we could make it better," he writes in a post on Medium.
Aside from the logo, the company also made some visual tweaks to its flagship app. The flatter black and white design is officially making its way to Instagram's iOS and Android apps.
With the new design, both apps now have a cleaner, less colorful design. All in-app text is now black and white and notification icons have been changed from orange to red.
"While the logo is a colorful doorway into the Instagram app, once inside the app, we believe the color should come directly from the community's photos and videos," Spalter writes.
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>>Image: [INSTAGRAM]
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