Why Mobile Marketing Is The Flashing Future Of E-Commerce

Mobile Marketing is certainly the biggest revolution in the E-commerce industry today. With prolific digital marketing strategies, expanding business through smartphones is a pure success for online only retailers.

According to a recent study, it has been found that around 70% of the adults in the US, UK, Canada, India and other parts of the globe spend most of their time on their mobile phones.

Right from checking their business emails to shopping essential and luxury items, users are more prone to using their mobile phones than laptops and desktops.

Just like E-commerce in itself is a great convenience we have lately, exploring and shopping via mobile phone is a gratuity both consumers and marketers are cherishing. The future of mobile marketing is going to be bigger and better. It is going to become M-Commerce.

The bigger size of a smartphone’s screen is also a reason marketing companies are making huge efforts and investing lots of dollars in mobile marketing campaigns.

Each e-Tailer is focusing on creating their exclusive app for users to download and use it more efficiently. The quest to stay ahead of competitors is driving online sellers to bring innovations and modernism each passing day. However, the biggest challenge is to make the website responsive, which can successfully run on all operating systems and all platforms. iOS, Android, Windows and Nexus all should support the website and should be responsive for all screen sizes.

There is a lot more in store for online marketers with the rise in mobile commerce. Here are few predictions for the upcoming mobile trends:

Mobile apps on the go

Companies are investing good dollars in mobile app market. Besides, they are putting in their time in thinking of new ways to engage more users through apps. Providing special offers for app downloaders is also like putting an egg in one’s beer.

Many online retailers are focusing on personalization. They are using high-performance, sophisticated tools to analyze and track user’s data for knowing their preferences and shopping behaviors, which will ultimately enable them to tailor their marketing processes and drive conversion.

Consequently, shoppers find it convenient and leisurely to shop directly from their smartphones without the headache of turning on their laptops and desktops.

Increase in Retention through Re-marketing

Re-marketing campaigns are gaining momentum with increased use of mobile apps by users. E-commerce companies with mobile marketing apps gain confidence of users and re-target them via advertising their products on the Internet.

Improved and secure payments

With capturing a substantial percentage of e-commerce market, mobile retailing ensures easy and secure payment gateways. Many brands and stores are developing their wallets, which will allow consumers to load money onto their account and scan at the register. This is a scheme initiated by Starbucks and is going to do wonders for many M-commerce giants. The idea is being adopted by many companies today and will take their sales to the peak.

In conclusion, when we look at these influential and brilliant idea implementations, we can anticipate an extraordinary upsurge in the traffic and sale of online shopping websites in the years to come.

Image Credit: Forbes

This is a guest post written by Vaishnavi Agrawal, a freelance technology writer for intellipaat.com, a global training company that provides e-learning and professional certification training.