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Social Media Tips: Know Your Target Audience
Social Media Tips: Know Your Target Audience
If you have thousands of followers and they are not interacting with you then they are just bunch of impressive numbers and they are not worth anything to your brand. 


You should focus on knowing who your followers are and comparing them to your target audience. If your are selling babies’ clothes, your target audience should be parents not a group of engineers or club promoters.

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Know Your Social Media Tips
SEO is continuously changing, educate yourself regularly about SEO, keep up to date with the latest SEO techniques, strategy and tools. There're times when challenges will confront your efforts, you don’t have to be frustrated when you don’t get instant results from your SEO.

Keep focusing on your attention on your target audience and you will become an SEO expert naturally.
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The Galaxy S7 and Galaxy S7 edge are designed to be water and dust resistant, so that it can join you wherever you go – through rain or shine. The new feature solves one of the biggest pain points of mobile devices, yet developing this innovative technology and applying it in a way that maintained Samsung’s design heritage was no easy feat.

Suk Chul Park and Jong Min Choi, senior engineers of the Mechanical R&D, Mobile Communications Business, explained what went into developing the device’s water and dust resistant feature, as well as the challenges and rewards that came along with the process. Continue Reading...
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All Organizations work on budgets but don’t be afraid to spend a little more on social media monitoring tools for the best insights, View social data as a company strategic asset and understand the value of the data – how it can be monetized in business setting.

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Why Mobile Marketing Is The Flashing Future Of E-Commerce


Mobile Marketing is certainly the biggest revolution in the E-commerce industry today. With prolific digital marketing strategies, expanding business through smartphones is a pure success for online only retailers.

According to a recent study, it has been found that around 70% of the adults in the US, UK, Canada, India and other parts of the globe spend most of their time on their mobile phones.

Right from checking their business emails to shopping essential and luxury items, users are more prone to using their mobile phones than laptops and desktops.

Just like E-commerce in itself is a great convenience we have lately, exploring and shopping via mobile phone is a gratuity both consumers and marketers are cherishing. The future of mobile marketing is going to be bigger and better. It is going to become M-Commerce.

The bigger size of a smartphone’s screen is also a reason marketing companies are making huge efforts and investing lots of dollars in mobile marketing campaigns. Continue Reading...

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My MCM: Micheal Bloomberg, Well Deserved!

Founder and CEO, Bloomberg, Micheal Bloomberg

My #mcm today is Michael Bloomberg is an American business magnate, politician, and philanthropist. He served as the 108th Mayor of New York City. With a net worth of $36.5 billion, he is the 10th richest person in the United States and the 13th wealthiest in the world. He is the founder, CEO and 88 percent owner of Bloomberg L.P., the global financial data and media company which is widely used by investment professionals around the world. Continue Reading...

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“Entrepreneur” – it’s a buzz word. This is something that’s been eating at me for a while. Everyone wants to believe they’re an entrepreneur—but I think a lot of people don’t really understand what it means.

I was listening recently to a recording and they made a phenomenal point. One that I’d been on the cusp of, I’d been looking for an answer to — but I hadn’t quite made the jump.

A lady on this recording was talking about her business and she was asked, “Would you ever sell it? I mean, if someone offered you money right now?” Her answer was a fast and resounding, “No!” “Then you’re not an entrepreneur,” the interviewer said. “You’re an artist.”

This is exactly the distinction I was looking for. Continue Reading...

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Who do you know?

Why do I ask? Because it’s infinitely more important than what you know.

The right people can unblock problems, reduce the asking chain, help you get shit done. They will fight your corner and back you up when you are in a tight spot. They can even get you promoted.

What senior stakeholders have you had a pint with down the pub, or bought a coffee for?
Who are you work buddies with who has some authority and that you can ask for help to get things moving?

What decision makers would say hello to you when you see them in the lift (and vice versa)? Continue reading...

The Galaxy S7 and Galaxy S7 edge are designed to be water and dust resistant, so that it can join you wherever you go – through rain or shine. The new feature solves one of the biggest pain points of mobile devices, yet developing this innovative technology and applying it in a way that maintained Samsung’s design heritage was no easy feat.
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Image Credit: Utern.org

Seeking funding? Here are 10 venture capital and private equity firms in Africa you should meet to get funding for your tech company.

Whether all you have is an idea or you’re actively into the early stages of your company’s development, you’ve probably anticipated the need for startup or venture capital. Money makes things happen. Seeking funding? Here are 10 venture capital and private equity firms in Africa you should meet to get funding for your tech company. Continue reading...

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